Built on experience
Digital Since 2001. Built for What’s Next.
The tools are new. The underlying digital strategy experience is not.
Foundation
Fundamentals first, AI second.
John Granskou is the founder of JMG Group. His work has consistently focused on building digital properties that earn visibility and deliver a better user experience since 2001.
Early projects included KWRestaurants.com, followed by campaigns that reached number-one Google positions for highly competitive terms including refurbished computers, used computers, laptops and servers, unlimited cell phone plans in 2009, and order business cards online in 2012.
Across those projects and the platforms that followed, the priority has remained the same: combine strong search strategy with clear architecture, useful content and a relentless focus on making the experience better for the people actually using the site. That thinking was applied to this site too — see the JMGGroup.ca redesign case study.
Work with JohnJMG Group’s foundation predates modern AI tooling. The company has worked across websites, search engine optimization, digital marketing, lead generation and online publishing since 2001.
Those fundamentals now inform AI-assisted application and platform development — the website, the data, the search architecture and the internal process designed as one system.
- 01Web Development2001–2004
- 02Search Engine Optimization2001–2006
- 03Digital Marketing2005–2010
- 04Lead Generation2007–2012
- 05Paid Advertising2008–2015
- 06Sales Automation2014–2022
- 07AI & SaaS Platforms2023–Now
Published Work
Two published SEO books by John Granskou, focused on practical search strategy, execution and long-term visibility.
Operating model
A repeatable path from idea to working system.
- 01
Strategy
Understand the business, users, commercial objective and the outcomes the platform needs to support.
- 02
Architecture
Define the product, information, SEO, data, permissions and workflow structure before development begins.
- 03
Build
Develop the platform using modern, AI-assisted workflows with reusable components and scalable technical foundations.
- 04
Validate
Test functionality, UX, security, SEO, accessibility and business logic before broader release.
- 05
Grow
Improve the system using content, search, automation, analytics and product insights gathered from real usage.
Want to put that experience to work?
Tell us what you are trying to build or improve. The first conversation is about the objective and the structure behind it.