Decades Of Experience
Digital Since 2001. Built for What’s Next
The tools are new. The underlying digital strategy experience is not.
Foundation
Fundamentals first, AI second.
I started working with websites and search in 2001. The focus has been the same ever since: build digital properties that earn visibility and give people a better experience once they arrive.
One of my early projects was KWRestaurants.com. After that came campaigns that reached number-one rankings in Google for genuinely competitive terms — refurbished computers, used computers, laptops and servers, unlimited cell phone plans in 2009, and order business cards online in 2012.
Across those projects and the platforms that followed, my priority has not moved: combine search strategy with clear architecture, useful content and a relentless focus on making the experience better for the person actually using the site. I applied the same thinking to this site — you can read the JMGGroup.ca redesign case study.
Apply to Work with JMG GroupI was working on websites and search long before AI became part of the toolset. Since 2001 that work has run through websites, search engine optimization, digital marketing, lead generation and online publishing.
Those fundamentals are what JMG Group now applies to AI-assisted application and platform development. I use AI where it genuinely improves the product or the workflow, and I still design the website, the data, the search architecture and the internal process as one system.
- 01Web Development2001–2004
- 02Search Engine Optimization2001–2006
- 03Digital Marketing2005–2010
- 04Lead Generation2007–2012
- 05Paid Advertising2008–2015
- 06Sales Automation2014–2022
- 07AI & SaaS Platforms2023–Now
Published Work
I have published two SEO books, both focused on practical search strategy, execution and long-term visibility.
Local experience
Digital growth strategy, rooted in KW.
JMG Group has been building websites and improving search visibility since 2001, with roots in Kitchener-Waterloo dating back to the original KWRestaurants.com. Today, that experience supports businesses across the region through connected strategy, SEO, web design, digital advertising and application development.
Explore Our Local Agency ServicesOperating model
A repeatable path from idea to working system.
- 01
Strategy
Understand the business, its users, the commercial objective and the outcomes the platform has to support.
- 02
Architecture
Define the product, information, SEO, data, permissions and workflow structure before development begins.
- 03
Build
Develop the platform with modern, AI-assisted workflows, reusable components and scalable technical foundations.
- 04
Validate
Test functionality, UX, security, SEO, accessibility and business logic ahead of a broader release.
- 05
Grow
Improve the system using content, search, automation, analytics and product insights gathered from real usage.
Want to put that experience to work?
Tell me what you are trying to build or improve. The first conversation is about the objective and the structure behind it.