Technical SEO foundations
Rendering strategy, status codes, canonicals, redirects, robots rules, sitemap generation and crawl efficiency — verified, not assumed.
Services
SEO & Content Architecture
Search visibility designed into the structure of the platform: crawlable routes, coherent hierarchy, topical depth and content systems that scale.
The problem
Search is structural, and a plugin cannot supply structure.
Most SEO work is applied to a site whose architecture already limits it — flat page hierarchies, orphaned content, duplicate paths, no topical grouping, metadata written page by page with no system behind it.
Tactics on top of that produce diminishing returns. The pages compete with each other, the crawler wastes budget on near-duplicates, and nothing accumulates authority.
Who it is for
- Regional and multi-location businesses
- Marketplaces with category and location depth
- Publishers and content-heavy platforms
- Sites migrating from legacy CMS structures
What JMG Group does
The actual work involved.
Information and search architecture
Define the hierarchy: hubs, spokes, categories, regions and the URL patterns that express them consistently.
Topical clusters and internal linking
Build clusters where a hub page is genuinely supported by depth, and internal links follow the topical relationship rather than the navigation menu.
Content systems
Templates and data models so new content inherits correct structure, metadata and linking automatically as the site grows.
Structured data
Schema modelled as a connected graph — Organization, WebSite, Article, Breadcrumb, Service — with stable identifiers, not disconnected snippets.
Core capabilities
What is included.
- Technical SEO audits
- Crawlability and indexation control
- Information architecture
- Regional and category structure
- Topical cluster design
- Internal linking systems
- Canonical and redirect strategy
- Structured data graphs
- Metadata systems
- Migration and legacy URL mapping
How it fits the wider system
Never delivered in isolation.
SEO is not a layer on top of the platform. It is the same architecture viewed from the crawler's side — which is why it belongs with the build, the content system and the analytics.
- Architecture
- URL patterns, hierarchy and hubs are decided with the data model.
- Platform structure
- Routing and rendering determine what is indexable at all.
- Content systems
- Templates enforce structure so scale does not degrade quality.
- Analytics
- Query and landing-page data feed the next round of cluster decisions.
- Conversion
- Organic entry points are designed toward a defined next action.
Typical engagement
How the work runs.
- 01
Audit
Crawl the current state: status codes, indexation, duplication, structure, metadata.
- 02
Architect
Design the hierarchy, URL patterns, hubs and clusters.
- 03
Implement
Ship routing, metadata, structured data, sitemap and internal linking as system behaviour.
- 04
Validate
Re-crawl, verify structured data and confirm indexability.
- 05
Expand
Grow topical depth against real search demand.
Related work
Where this thinking shows up.
- InsightSEO as Architecture: A Systems ApproachThe reasoning behind treating search as structure rather than tactics.
- ProjectLocal FoodiesRegional SEO architecture across categories, locations and business listings.
- ProjectJMGGroup.ca RedesignLegacy URL mapping, structured data graph and a generated sitemap from a single source of truth.
Related services
Capabilities that usually travel with this one.
Digital Growth Strategy
Treating acquisition, conversion and retention as one connected system, measured against defined outcomes rather than channel-level vanity metrics.
View serviceApplication & PWA Development
Installable, fast, accessible applications built as business systems — with authentication, data, dashboards and structure that hold up after launch.
View serviceTell us what you want to be found for.
We will look at the current structure first, then define the architecture that lets content compound instead of competing with itself.