Lead Capture & Follow-Up
You worked hard to earn that enquiry. Give it a clear next step
An enquiry arrives while you’re serving a customer. You plan to reply later. Then the day gets away from you.
JMG Group helps connect your enquiry forms, customer records, and follow-up into a process you can manage—so opportunities don’t depend on someone remembering.
The problem
“I thought someone had replied.”
A website form lands in an inbox. A customer asks for an estimate. Someone leaves a message.
Each enquiry matters. But when the details are scattered, it becomes difficult to know who has responded, what was promised, and what needs to happen next.
Potential customers wait. Your team repeats work. And opportunities can go quiet before a real conversation begins.
The problem is a missing process between receiving interest and following it through.
The solution
Give every enquiry a place, an owner, and a next action.
JMG Group designs a connected enquiry process around how your business actually works.
Agreed enquiry sources feed into an organised record. Responsibility is clear. The next action is visible.
Where appropriate, acknowledgements, reminders, and internal notifications support the process. Your team stays responsible for the conversations and decisions that need a person.
You can see what’s new, what’s being handled, and what still needs attention.
The shortcut
Connect the process without making your day more complicated.
You don’t need to choose a new CRM before talking to us.
We review how enquiries arrive, what your team does next, and which tools you already use. Then we define the simplest practical workflow that closes the gaps.
Where your current tools can do the job, we build around them. Where something needs to change, we explain why before adding it.
You get one partner connecting the forms, records, responsibilities, and reminders around a clear way of working.
The outcome
Less chasing. More confidence in what happens next.
Start your day knowing which enquiries need a response and who is handling them.
Follow up without searching across inboxes or relying on memory. Give customers a more consistent experience, while keeping your team informed.
The goal is fewer missed opportunities and a clearer path from initial interest to a useful conversation.
How it works
From a scattered inbox to a process you can follow.
- Step 1
Map the journey
We review where enquiries come from, how they are recorded, and what happens after they arrive.
- Step 2
Define the next step
We agree on responsibility, response expectations, follow-up stages, and where human judgement is needed.
- Step 3
Connect and test
We implement the agreed workflow and test that enquiries are captured, routed, and visible to the right people.
- Step 4
Review and improve
We assess how the process works in practice and identify where adjustments are needed.
What we can connect
The right connections for your business.
Depending on the agreed scope, the work may include website forms, CRM records, enquiry routing, internal reminders, acknowledgement messages, and pipeline visibility.
We confirm supported integrations and any software costs before implementation.
Customer messaging is configured around your consent requirements, contact preferences, and appropriate controls. Automated messages should stop or change when a customer replies, opts out, or no longer needs follow-up.
Who this is for
Your business gets enquiries. Keeping track of them is the hard part.
This service is suited to businesses where enquiries arrive through multiple channels, several people share responsibility, or follow-up depends on manual notes and memory.
It is especially relevant when you cannot easily answer:
Has someone replied? Who owns this enquiry? What happens next?
If the bigger challenge is attracting enquiries in the first place, we can help assess whether search visibility, website conversion, or another service should come first.
About John
Built around the way your business works.
I’m John Granskou, founder of JMG Group. I’ve worked in website development, SEO, and digital marketing since 2001.
I look at the full journey: how someone finds your business, makes contact, and becomes part of your working process.
The aim is to connect those steps so the interest your marketing generates has somewhere useful to go.
FAQ
Common questions.
- Do I need a new CRM?
- Not necessarily. We review your existing tools and requirements first. A new system is recommended only where there is a clear reason.
- Can you connect our existing website forms?
- Often, depending on the website, form system, and destination tools. Compatibility is confirmed during scoping.
- Will all follow-up be automated?
- No. Automation can support acknowledgements, reminders, and routing. Personal conversations and important decisions remain with your team.
- Does this service find new leads?
- This service focuses on capturing and managing enquiries your business receives. Prospect research and outbound lead generation are separate requirements.
- What if a connection fails?
- The workflow should include appropriate failure alerts and a way to review and recover missed records. The specific monitoring and support arrangements are agreed in the project scope.
- What does it cost?
- Pricing depends on the enquiry sources, tools, integrations, workflow complexity, and support required. We define the scope and explain any ongoing software costs before work begins.
Make the next enquiry easier to follow through.
Tell us how enquiries reach your business and where follow-up gets difficult. We’ll assess how a connected process could help your team respond, stay organised, and keep opportunities moving.