Insights
Insights on growing and building better digital systems.
Practical writing on growth, search, websites, automation, platforms and where AI genuinely helps.
AI & digital product strategy
4 articlesUse AI where it improves a real product, workflow or decision — not simply because AI is available.
- 01AI & product strategy · 6 minWhere AI actually belongs in a digital productAI belongs at the points in a product where judgement is expensive and the input is unstructured — not spread evenly across the interface. A practical map of where it earns its place.Read insight →
- 02AI & product strategy · 6 minAI feature vs automation: which one does your business actually need?Automation repeats a decision you have already made. An AI feature makes a judgement you have not. Confusing the two is the most common and most expensive mistake in AI projects.Read insight →
- 03AI & product strategy · 5 minWhen not to add AIDeciding not to add AI is a strategy decision, not a failure of ambition. Six situations where a model makes a product slower, more expensive and harder to trust.Read insight →
- 04AI & product strategy · 6 minHuman approval in AI workflows: designing the checkpointAI output becomes trustworthy at the point where a person can review it cheaply. How to place approval checkpoints so they add accountability without turning the workflow back into manual work.Read insight →
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